Lina Disciplina

12 / 34 Sveikas Gyvas

women dancing around a big bottle

(1) Sveikas Gyvas (eng. greeting - »hey« or »may you be healthy and lively«) is a fermented drink focusing and impacting the good bacteria in the human gut. The drink is loaded with probiotics that keep gut healthy and immune system working right. For the communication of the product I have chosen to show several pagan celebrations where the natural cycles were honored the most: May day - the feast of fertility, Midsummer day (Joninės) and Žolinės - a day to celebrate the growth of vegetation and give thanks for new harvest. And a winter greeting.

men dancing around a big bottle

(2)

men and woman dancing around a giant bottle

(3)

people playing with snow balls

(4)

Food